Find Your New Best Customers with PPC
Pay-Per-Click Campaigns
PPC to Turbocharge Your Online Presence
What is PPC?
PPC, or pay-per-click, is an online advertising model where advertisers pay only for clicks, making it a cost-effective choice for your marketing budget.
Instead of paying every time your ad appears online, you only pay if a prospect clicks on your ad and visits your website.
It's a highly targeted form of advertising, allowing businesses to reach their specific audience based on keywords, location, device type, and demographics.
Imagine reaching your ideal customers precisely when they're searching for your products or services!
We can do that for you! We can turbocharge your online presence!
Our PPC Advertising Management Services
Our expert media team has run multi-million dollar PPC (pay-per-click) ad campaigns for international brands for more than 10 years.
We have experience with PPC across all types of companies, from small startups to large corporations.
We track each dollar spent on PPC and send you detailed reports on how your media budget is working for you.
We review results and optimize them to increase sales. Beyond that, we help you improve your returns on future PPC campaigns by providing insights from the paid campaign data.
Unlock the Power of Pay-Per-Click Advertising
Fill out this form and we will contact you with your next steps.
We manage PPC campaigns on the following platforms:
Facebook and Instagram ads can drive traffic to your website to get you more leads and sales.
Using Google Ads you have endless media opportunities. With Google Text (SEM), Display, and Video ads you can showcase your offer on the most popular websites.
Access premium ad placements at the lowest cost. Our DV360 managed service is provided by an experienced team and includes daily optimization.
Our Paid Media Management Packages
-
Paid Media Strategy and Setup
Paid Media Funnel Design
We create a customized paid media funnel tailored to your marketing goals, suggesting the most effective channels and tactics.Ad Account Setup
We set up and configure your ad accounts across relevant platforms to ensure smooth campaign execution.Pixel Setup
We handle the technical aspects of pixel implementation, including domain verification, events management, and tracking website results. -
Tracking and Analytics
Tracking System Setup
We configure Google Analytics and Google Tag Manager to accurately monitor and analyze your campaign performance.Targeting and Segmentation
We employ advanced targeting techniques, including prospecting, site-retargeting, cart-abandoner targeting, lookalike audiences, and other relevant segmentation methods.Ad Trafficking
We streamline your ad trafficking process, leveraging your existing systems or helping you design a new process for efficient campaign execution. -
Campaign Management and Optimization
End-to-End Campaign Setup
We handle all aspects of campaign setup, from initial planning to creative development and implementation, ensuring alignment with your campaign objectives.Cross-Channel Optimization
Our team performs daily optimizations across paid media channels to maximize performance and achieve optimal results.Monthly Reporting and Review
We provide comprehensive monthly reports and conduct regular meetings to review campaign performance, discuss insights, and make data-driven decisions for ongoing improvements.
PPC Advertising Management Services FAQ
-
No, we don’t charge media fees, we charge a monthly retainer based on the volume of work. Charging media fees often doesn’t scale up with the amount of work required. By charging a monthly retainer, we keep our fees reasonable, allowing you to allocate most of your budget toward active marketing dollars.
-
Yes, we can test different landing pages, creatives, and targeting. We recommend that all of our clients run A/B testing.
-
Yes, we manage campaigns for various industries, including real estate and preconstruction, tech companies, coaching programs, fitness and wellness brands, and online stores.
-
Our minimum engagement period is 3 months, which allows us to set up your campaigns and optimize them for better results. In some cases, we also offer ad-hoc support for clients with active campaigns.
-
No, we do not outsource our clients' work or use third-party contractors. All of our ads are managed by our internal team. We have six team members in Toronto and the GTA area and are growing rapidly.
-
We send monthly reports that include our recommendations and the next action items.
-
Yes, we can help with creating any paid media ads. Some asset creation may incur an additional charge.
Add-on Marketing Services
We know that marketing efforts extend beyond paid campaigns.
Your digital marketing activities impact both your paid media campaigns and your return on investment. Gerber Media can support you with our premium add-on services.
Social Media Setup and Management
To run an effective social media campaign, your brand should have engaging and well-maintained social media accounts.
We can help you set up and manage accounts on Instagram, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, and X (formerly Twitter).
On-Page SEO
Organic traffic from search engines is widely considered to be the most valuable traffic a business can have.
Increase traffic from search engines to your website and have your site appear in search results at the right time. We’ll help you reach your ideal customer at the exact moment that they are looking for your product or service.
We offer an on-page SEO package. This is a one-time project that includes a website audit, keyword and content optimization, setting up SEO meta tags and headers, URL structure optimization, internal link building, and more.
Marketing Operations
We can help you connect any online platform to your website for automation, advertising, tracking, optimization, and reporting.
Our services include pixel implementation, Google Analytics 4, Google Tag Manager, Google Search Console, and Google Data Studio (Looker).
We also handle integrations for Shopify, WordPress, Squarespace, Acuity, Calendly, and more.
Additionally, we provide marketing operations services for advertising agencies, website designers, as well as consulting for companies. Please reach out for more info.
Unlock the Power of Pay-Per-Click Advertising
Fill out this form and we will contact you with your next steps.