May 2023 Paid Media Updates
Gerber Media is excited to bring you the latest paid media updates!
Here is May 2023 summary:
Google introduced enhanced YouTube campaigns and new Demand Gen campaigns with Google AI. These will offer specific video-first options for advertisers with goals of more views or leads. This is coming soon and we will keep you posted once it is available for all advertisers.
Next month, Meta's upcoming Twitter competitor app, tentatively called “Barcelona” is scheduled for launch. Barcelona will be a separate app, and Instagram credentials will be used to log in.
LinkedIn is testing AI prompts to assist users with their status updates with helpful suggestions to enhance their posts on the platform.
Pinterest has recently joined forces with Amazon Ads!
Advertisers can expect strong performance and improved advertising opportunities.
Reach out if you want to explore Pinterest ads; we would love to help.Google is now offering $600 media credit after you spend your first $600 with Google Ads. (Pay $600 and get $1,200). The offer is valid for new accounts only.
Great offer for advertisers who want to try Google ads for the first time. Reach out if you would like to take advantage of this offer.Just a reminder that Google Analytics will expire on July 31. If you didn’t set up your GA4 account - we advise you to take action right away. You can review our GA4 packages here.
Paid Media Trend for May 2023
After a few months of slowdown, we see more and more advertisers re-activate their media campaigns. This is happening across all industries.
It is very typical for this time of year, however, this year the advertisers are more aggressive with their bidding and their investment.
One of the reasons is the softness we see in some industries due to the recession. The big advertisers don’t slow down during a recession, they just increase their advertising budget. Still selling but with a lower ROI.
What we need to keep in mind - Media cost is a Real-Time Bidding (RTB). Once a few advertisers are willing to pay more for media placement, it raises the cost for all advertisers.
The steps we have taken:
Daily optimization.
Making sure the media budget is allocated through our targeted audience.
Using more top-of-the-funnel activities to drive initial website visits at lower cost and later re-target the engaged audience.
Tidying up all marketing operations and making sure we are using the tools given to us by the platforms (such as dynamic catalog, Google Merchant, FB and IG store)
