3 Reasons Why Advertising on TikTok May Be Your Smartest Move for 2023
TikTok, an app that allows users to create and share short videos with special effects and filters, has exploded in popularity. It's the world’s second largest social media platform, with over 1 billion monthly active users and a daily audience of 400 million. With so many people using TikTok every day, it presents a great opportunity for brands that want to reach their target audience through video.
Here are top 3 reasons why Tiktok ads are power packed and you shouldn’t miss a chance to start advertising.
1. TikTok’s diverse audience
TikTok has the youngest audience of any social media platform: 66% of users are between 18 and 29 years old. That being said, it’s not just teens who use the app—it appeals to a wide range of age groups across multiple ethnicities and races. In fact, this very diversity is part of what makes it so appealing; while other platforms are dominated by specific demographics, TikTok boasts an incredibly diverse base of users who feel comfortable within their own cultures and communities.
Reach the audience that matters; an audience that is massive, and still growing everyday.
2. TikTok has an algorithm to match
It’s a haven for videos that go viral.
TikTok is the world’s largest social video platform, boasting over 1 billion users and a high level of engagement. The platform was created with the idea that “everybody loves to make fun videos,” and we can attest to this being true! In fact, TikTok already has over 20 million daily active users in the U.S., so it makes sense that they would be a great place for your brand to advertise. Going viral is a 100% possible—reach can move from zero to a million overnight!
So, don’t worry about paying for an audience that doesn’t want your product. TikTok has an algorithm to match you with the right people—the ones who will be most interested in what you have to say.
TikTok’s algorithm is designed to match videos with the audience who will be most interested in them; it does this by analyzing data points such as:
The content of the video
How popular it is (views, likes/dislikes)
The creator and their previous work history
3. Make use of High Engagement
Engagement on the app is extremely high, thereby driving consumer choices: 90% of TikTok users go on the app multiple times a day, and most spend at least an hour or more.
It is affordable to create great campaigns with versatile ad formats that work fantastic to facilitate engagement to the target audience. Catching trends early is also something being present on Tiktok helps businesses with.
Not only this, 67% of TikTok users claim to be motivated to shop even though they weren't specifically seeking it out. TikTok has the biggest percentage of regular social shoppers at 20.6%, making it the platform with the most regular shoppers on social media.
TikTok is an advertising platform that brands should consider including in their 2023 marketing strategy.
TikTok is a mobile app that allows users to create, upload and share short videos. It has over 1 billion monthly active users worldwide and has been downloaded more than 1 billion times on both Google Play and iOS devices.
While there are many things to like about TikTok—including its ease of use, built-in editing tools, and addictive potential—it also offers incredible advertising opportunities for brands looking to reach this highly sought-after demographic.
Ready to build your own TikTok Advertising Campaign?
At Gerber Media, we excel at Tiktok advertising with our hands-on experience. We help brands navigate the full advertising process while maintaining a great Return on Ad Spend.
Our paid media experts can build a TikTok marketing campaign for your brand within a given budget. This includes:
Account setup
Creating, monitoring & optimizing ad campaigns
Scheduling, placement & ideal audience targeting
Tracking results, producing reports and recommendations.
TikTok is the perfect platform for brands to reach the right consumers. It’s an advertising platform that many brands should consider including in their 2023 marketing strategy.
Let’s talk and start your successful advertising campaign on TikTok now!
